There is nothing particularly original about advertising deeply discounted prices during slow hours at bars and pubs. Creating the right kind of atmosphere that attracts your regular customers, and brings in new ones, requires some thoughtful strategies though. Failing to plan strategically could cost you money in the long run instead of creating new revenue streams. You won't stay in business that way. Creating the kind of happy hour Grapevine TX business owners will emulate begins with an understanding of the reasons you're doing this in the first place.
Your business has to make money to survive. That makes your primary reason for offering discounted prices increasing bar sales. In order to accomplish this you have to offer patrons discounts on popular drinks and cheap drinks in combination with meals. In theory this will entice regulars into your bar or pub more often and bring in new people at the same time.
Offering discounts on drinks and meals will not only increase bar sales. It will add revenue with the sale of food items. Established cocktail hours will help you market your brand and expand your existing business.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It is worth the expense to create a special menu for this time. It should include combos of drinks and food items that have high profit margins. You need to offer items on this menu that aren't available at any other times so customers will think they are getting something special.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
You have to learn how to target your audience. Catering to your regular patrons should be the first order of business. If they are frequenting your happy hours, new customers will follow them. You need to study who comes to your bar or pub and what they are looking for. If you're in the business district, it might be corporate types. If your location is more trendy, the crowd might be younger and into the latest fads. Once you understand your audience, you can create a strategy that targets them directly.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
Your business has to make money to survive. That makes your primary reason for offering discounted prices increasing bar sales. In order to accomplish this you have to offer patrons discounts on popular drinks and cheap drinks in combination with meals. In theory this will entice regulars into your bar or pub more often and bring in new people at the same time.
Offering discounts on drinks and meals will not only increase bar sales. It will add revenue with the sale of food items. Established cocktail hours will help you market your brand and expand your existing business.
It's not enough to just discount drinks. Pricing them right is crucial. If you reduce your prices in a certain area, you must offset that by raising your prices in another. If you fail to do that, you won't maximize sales. You need to raise the price of your best selling food items while you're offering two for one, or free, drinks. There are tables available to help you calculate the most effective ways to set your prices.
It is worth the expense to create a special menu for this time. It should include combos of drinks and food items that have high profit margins. You need to offer items on this menu that aren't available at any other times so customers will think they are getting something special.
You will miss an important audience if you forget to include the non-drinkers in the crowd. They enjoy relaxing with their friends and will appreciate the opportunity to order something of their own. You might discount appetizers in combination with a free mocktail for instance.
You have to learn how to target your audience. Catering to your regular patrons should be the first order of business. If they are frequenting your happy hours, new customers will follow them. You need to study who comes to your bar or pub and what they are looking for. If you're in the business district, it might be corporate types. If your location is more trendy, the crowd might be younger and into the latest fads. Once you understand your audience, you can create a strategy that targets them directly.
You must teach your servers to upsell. Your servers can make or break your business. Customers ordering combos will often ask the server for advice. This is your chance to move high profit margin food items and add on items for an additional fee. Servers need to know how to make suggestions to customers without seeming to be pushing items on them. This is all part of a good marketing strategy that will increase sales and your bottom line.
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