Sunday, September 25, 2016

Tips Of Marketing Happy Hour Specials In Bethesda MD

By Jason Collins


During mid-week or in the evening, people look forward to enjoy sumptuous meals and tasty cocktails after a long day in the office. As a restaurant owner, you may experience a situation where your coffee lounge has no customers except for the wait staff during these after-hours. Doing Happy Hour Specials in Bethesda MD promotion is a rewarding way of attracting more clientele.

After-hours mostly take place in the evening. Research shows that a fifth of these who visit restaurants to eat and sip cocktails are mostly young people. Hence, such a time means a lot to them. As an entrepreneur, seize this opportunity to do promotion. You will be surprised at just how a good marketing mix may bring you additional revenue.

For your promotion to bear fruits, make use of the internet. Millennials in Bethesda, MD form a part of the market that is attracted to a trendy and distinct area. They go for what suits this taste. Therefore, add a touch of such qualities to your bistro and advertise it on social media. This way, you communicate to the intended market.

Make the food items on offer affordable. Lowering the prices turns the silent evenings to a moment of bustling activities. Half of those who spend time at a certain eating area during the happy hours do so because the prices are low. People look for a place where they can find good food at low prices. To them, low prices can never come at a better time than in the evening.

Pay attention to the wants and needs of the guests you serve. The client should receive royal attention. Therefore, carefully studying their needs makes you know what they love to eat and drink. The kind of guests you have should dictate the manner in which you organize the menu. The food list should match their eating habits and lifestyle in order to make their experience memorable.

Offer deals on group visits. In Bethesda, MD, hardly does a client come in solo to experience the bliss of evening specials. In most cases, they are accompanied by other colleagues from work. Therefore, use group deals to give them a reason to flock the area. Lowering prices or giving discounts on starters or wines makes them love the experience in your eating place. It brings in repeated business.

Carry out early planning. A happy hour is the moment of day that many workers in Bethesda, MD look forward to. Hence, their prospects are high. For many entrepreneurs, exceeding their expectations becomes hard. Train your staff to plan way ahead before the evening comes. Adequate planning also helps in an event where guests have dinner in the restaurant. This transition between the evening and dinner time will be smooth and seamless.

To have a competitive advantage above other restaurant in terms of sales, try to give your clients a chance to have nighttime happy hour. Some people may not have the chance to attend the evening specials because they have to attend to other stuff. If you wish to accommodate them into the experience as well, offer night dining hours. This will bring more business than you can imagined.




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