Monday, July 6, 2015

What A Monthly Coffee Subscription Is

By Jordan Schmidt


Almost everyone who is in high school or above is actually a fan of coffee because this drink has been known to give energy and taste good. Now a lot of stores or clubs would cater to the love of this drink by offering a monthly coffee subscription to those who would want to always have some fresh beans on the go. Now if one is not familiar with this kind of package, then here are some things that he might be interested to know about.

Nothing beats coffee that is freshly roasted which is why the companies or clubs would be serving the freshly roasted beans as a part of their package. Yes they would be providing members of this subscription with the beans itself so that they can be able to taste the fresh beans. Also, one other thing to note is that each company would have their own methods of roasting the beans so each batch has a different kind of feel to it.

Of course if one would avail of this kind of package, then he is not only buying the coffee but the entire experience of having a subscription. Now he will be receiving a great service of having the package delivered to the comfort of his own home. Aside from that, he will also be receiving a beautiful box where the beans are stored.

Now do remember that each store, club, or company would have their own special way of appealing the customers. Of course they would have their own gimmick and their own marketing strategy that would be able to attract the people. Now these are some common gimmicks and strategies that are being used by most companies, stores or clubs that can be found out there.

Now the box in itself is one of the best marketing tools that can be used in order to gain a lot of exposure. Now obviously, people will be noticing the beautiful box that showcases the logo of the club or the company. Now if the box would reach the eyes of hundreds of people, then obviously the word will just spread.

Of course another thing that most of the stores or companies would do would be to include some write ups there. Included in the package would probably be some instructions on how to brew the beans so that the customers will feel more engaged. Sometimes there would also be a short write up about the history of the beans that is included in the package.

Now one very interesting example of a good marketing strategy is the subscription of the Turntable Kitchen. What they do is that they include a free vinyl record in the package. Of course others would include a customization option that allows subscribers to customize the taste of their beans.

So if one is a fan of this drink, then he would most likely want to look into this kind of subscription. Now the typical price for this kind of subscription would range from ten dollars to twenty depending on the store. This also depends on what kind of package he is getting.




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