Monday, July 20, 2015

How To Market Gourmet Mexican Jams, Jellies, And Chutneys In Jars

By Phyllis Schroeder


Homemade products are getting more and more popular these days. It is all thanks to the fact that there is more homey feel to the products when they are homemade. It is even more evident when it comes to food. A lot of buyers prefer to find homemade food, especially when the one selling them is someone they know.

The said food should be created by someone a person knows before making this purchase. Not only that, this homemade dish should be safe to eat and delicious. These are just the basic standard you have to follow when buying gourmet Mexican jams jellies and chutneys. These should be safely and properly preserved.

If you want to venture into the selling of the said homemade dish, then you better understand properly the preservation process you have to go through. Especially since this is something that others eat, you have to avoid failure. You also have to ensure cleanliness when preparing the ingredients and cooking to avoid food contamination.

The food should be clean and it should contain your secret ingredient called love. The said dish should be cooked up according to a delectable recipe and spiced with love since love is the most amazing ingredient you can add to any dish. It has been known that food with love in it becomes more mouth-watering, after all.

If you are done in preserving this homemade foodstuff, you have to worry about the packaging next. You should not pick just any packaging for this foodstuff. Since this is mostly placed in a jar, you must look for ways on how to make the design and style more appealing. The packaging should be appropriate for the foodstuff.

After taking care of your packaging, it is necessary to market this foodstuff. With proper marketing, you can gain more exposure in the market for your foodstuff. There should be various marketing strategies you are able to use these days. For you to properly market the said foodstuff, here are some of the marketing methods you can use.

Since the said homemade food business is still a small one, you can start out by spreading the word to your friends, family members, relatives, colleagues, associates, and even your neighbors. You can start with you social circle. Once they love your homemade food, the news will spread around, gaining you more exposure.

Do not hesitate to use the social media websites. This is a way to network your homemade dish to the people on the Internet. You can just make our own business page for free. There is no fee for joining these websites, after all. Be sure to stay active when using the social media websites to gain more buyers.

You can make a deal with the cafes you think will make use of your homemade dish. If not them using your dish, you can just go for a consignment deal where you can get the cafes to display your jars. You have to be really proactive when marketing the homemade dish if you want to make a profit. You cannot get anyone interested in your homemade dish if you are passive with marketing.




About the Author: