Tuesday, July 30, 2013

Your Singapore Food Photographer Can Make Or Break Your Cookbook Or Menu

By Mohamed Carey


If you are a Singapore-based cookbook author or restaurateur, it is an absolute must that you have a Singapore food photographer on retainer as much as possible. Working with a professional food photographer is a requirement in your line of work. A food photographer can help you make your cookbook a stunning bestseller. The food photographer is also indispensable in making the menus and promotional materials you need for your restaurant appealing.

It is all too easy to underestimate the value of a good Singapore food photographer. After all, anyone can capture a photograph as long as they have a camera. And with the help of photo-editing software, anyone can transform a simple photograph into a dreamy one. What would you need a food photographer for if you can shoot photos of your own food?

You are certainly losing out if that is how you perceive the importance of a professional Singapore food photographer. There is more to taking pictures of food than pushing a button on a camera. The food whose image you are going to capture must be presented just so, so that anyone who looks at the photograph instantly feels a yearning for a taste of the food the moment they see the picture. Did you know that sometimes food photography is referred to as food porn? Food portraits are meant to stimulate desire for the food in the viewer.

Hiring a Singapore food photographer is just a matter of creating a balance between the kind of pictures you want and how much you can spend on these pictures. You can gain some instant renown if the pictures you will use for your cookbook or restaurant PR are done by a well-known and respected food photographer. To hire them, all you need to do is to approach their agents or contact their studios. Celebrity photographers come with celebrity rates, however, so you have to have a big budget for your photographs if you are to work with such renowned artists.

You do not have to aspire to hiring a celebrity Singapore food photographer if you cannot afford their services. The services of an unknown but highly skilled food photographer should do in that case. You can ask among your relatives and friends if they are acquainted with such a photographer. You can also browse Instagram, Flickr, Photobucket and other photo-sharing sites to search for good food photographers. Freelancer sites and stock photography sites are great places to search, too.

When you sift through your candidates, you should make sure that you screen them carefully. You would not want to waste your precious time and resources on a Singapore food photographer who does not have the skills you require or the professionalism you demand. Thus, take a good look at their portfolio and interview them about their experience and previous work, if any. If you are hiring an unknown photographer, make sure that you limit your choices only to those who can present references.

It is highly important that you engage only the services of a good food photographer when you come up with the food portraits you need for your cookbook or restaurant. The photos that come with your publications play a huge role in the success of your cookbook or menu or any promotional material used by your restaurant or book. It can be expensive to hire a good Singapore food photographer, but you should never settle for anything but the best that you can get.




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